Oct. 2020 - Feb. 2021
Titolo
Manuale di Neuromarketing
Autori
Caterina Garofalo
Francesco Gallucci
Mariano Diotto
Editore
Hoepli
Collana
Neuromarketing
Titolo
Manuale di Neuromarketing
Autori
Caterina Garofalo
Francesco Gallucci
Mariano Diotto
Editore
Hoepli
Collana
Neuromarketing
Description
Neuromarketing defines a new field of studies, strategic evaluations and operational applications. It aims to address, inspire and guide companies and organizations to better and more deeply understand people's needs, expectations and desires, to foster continuous improvement of their marketing, communication, management and brand equity strategies.
Role
I illustrated the inside of the book. Keeping the style of the illustrations in line with the series: the visual concept points to tying photographic and drawn images together, adding a touch of blue to tie them both together.
Neuromarketing defines a new field of studies, strategic evaluations and operational applications. It aims to address, inspire and guide companies and organizations to better and more deeply understand people's needs, expectations and desires, to foster continuous improvement of their marketing, communication, management and brand equity strategies.
Role
I illustrated the inside of the book. Keeping the style of the illustrations in line with the series: the visual concept points to tying photographic and drawn images together, adding a touch of blue to tie them both together.
