Feb. - Jun. 2020
Titolo
Neurobranding.
Il neuromarketing nell'advertising e nelle strategie di brand per i marketer.
Autore
Mariano Diotto
Editore
Hoepli
Collana
Neuromarketing
Titolo
Neurobranding.
Il neuromarketing nell'advertising e nelle strategie di brand per i marketer.
Autore
Mariano Diotto
Editore
Hoepli
Collana
Neuromarketing
Description
Neurobranding is the activity of positioning a product or service in the brain of a customer through neuromarketing techniques. It ranges from creativity, to the design phase, to advertising, to marketing and brand positioning strategy, using the principles of neuroscience to best communicate a brand's brand identity to consumers and to model buyer behavior through archetypes, cognitive biases, emotions and communication context.
Role
I illustrated the inside of the book. The visual concept points to tying photographic and drawn images together, adding a touch of orange to tie them both together.
Neurobranding is the activity of positioning a product or service in the brain of a customer through neuromarketing techniques. It ranges from creativity, to the design phase, to advertising, to marketing and brand positioning strategy, using the principles of neuroscience to best communicate a brand's brand identity to consumers and to model buyer behavior through archetypes, cognitive biases, emotions and communication context.
Role
I illustrated the inside of the book. The visual concept points to tying photographic and drawn images together, adding a touch of orange to tie them both together.
